Thread 03 · Manjistha · madder
Web Platforms
High-performance websites, web applications and headless commerce built on modern frameworks, with Core Web Vitals, accessibility and SEO treated as requirements.
Swatch · web-platformsHerringbone
Who it’s for
Companies whose site undersells them
Your product is excellent; your website is slow, generic and hard to update. It should be your best salesperson.
Brands selling online
You need a storefront that is fast on a mid-range phone, flexible for marketing and solid at checkout.
Teams shipping web apps
Portals, dashboards and customer apps that need to feel instant and work for everyone, on every device.
What you get
- 01Pages that pass Core Web Vitals on real devices, not just in a lab
- 02Search foundations built in: structure, metadata, speed and schema
- 03WCAG 2.2 AA accessibility, tested with real assistive technology
- 04A CMS your marketing team can use without filing tickets
Deliverables
- Marketing sites & CMS
- Web applications & portals
- Headless commerce
- Performance & SEO audits
- Accessibility (WCAG 2.2)
- Analytics & experimentation
Materials
Tools we reach for first, chosen per project and never by habit.
- Next.js
- React
- Tailwind CSS
- Sanity
- Shopify
- Vercel
How we weave it
- Pass 01
Budget before pixels
We agree performance, accessibility and SEO budgets up front. They shape design decisions instead of failing audits later.
- Pass 02
Design in the browser
Layouts are tested at every screen size from a folded phone to an ultrawide monitor, with real content.
- Pass 03
Content that editors own
Structured content models and previews, so publishing a page is a five-minute job for your team.
- Pass 04
Measure after launch
Real-user speed monitoring, search console and conversion tracking, and a plan to act on what they show.
Questions, answered
Why Next.js?
It delivers static-site speed with server-side power when needed, strong SEO defaults and a huge ecosystem. For simple sites we may recommend something lighter; we choose the tool that fits.
Can you migrate our existing website without losing search rankings?
Yes. We map every existing URL, set up redirects, preserve metadata and structured data, and monitor search console closely through and after the switch.
Will we be able to edit the website ourselves?
Yes. We set up a headless CMS with structured content, live previews and guardrails, and train your team to use it.
Do you work with Shopify?
Yes, from theme builds to headless storefronts that use Shopify for commerce and a custom front end for speed and flexibility.